Outdoor Brands & Manufacturers
Payment Processing for
Outdoor Equipment Manufacturers
Direct-to-consumer sales, dealer orders, wholesale invoices and events can all run through the same company, on different terms and at very different order sizes.
Fizel helps outdoor equipment manufacturers build payments around every channel they sell through.
The manufacturer reality
The sale doesn't always happen at checkout.
A consumer orders a single item online while a dealer places a preseason order for the shop floor, a distributor pays against an invoice, and the sales team sells directly at an event on the other side of the country. Different customers, different order sizes, different payment workflows — one company behind all of them.
Most payment setups are built for one of those patterns. A manufacturer runs several at once, and the finance team still has to see the whole picture at month end.
Fizel specializes in the outdoor economy and works across the wider Outdoor Brands & Manufacturers category, alongside outdoor brands and the outdoor retailers who carry the product.
DTC. Dealers. Wholesale. In person.
One product business. Several ways to get paid.
Each channel has its own order size, its own timing and often its own system. None of that should require four unrelated payment relationships.
Direct to consumer
Individual customers buying online, in volume, across markets and time zones. Frequent card transactions with a small average ticket and a support inbox attached to every one of them.
Dealers and wholesale
Retailers and distributors ordering by the case, the pallet or the season. Larger amounts, different terms, and a payment that rarely happens through the consumer checkout.
Invoices and remote orders
Orders confirmed by email or on the phone, then paid by invoice, payment link or virtual terminal because there is no cart involved.
Retail, events and demos
A factory store, a showroom, a demo tour, a trade show booth or an industry event where product is sold in person, away from the building.
Months
between a dealer's preseason order and the week the product reaches a shop floor
Daily
consumer orders running underneath every wholesale shipment
One view
of DTC, wholesale, retail and event revenue for the finance team
Sound like your business? Tell us how you take payments today and we'll put together a quote built around it.
Everything the company builds leaves through more than one door.
Shipping day — the same product heading to a customer, a dealer and a distributor.
Transaction mix
From one customer order to a much larger dealer payment.
A manufacturer can take a $100 consumer order in the morning and a far larger dealer payment in the afternoon. Both are normal business, and both belong in a payment setup built around the company's real profile — processing volume, average and peak ticket, sales channels, locations and customer types — rather than a generic ecommerce template.
Deposits and advance payments have their own place here. Where an order justifies it, a deposit can be taken by payment link, hosted payment page or virtual terminal, with the balance collected the same way when the goods are ready to ship.
For larger manufacturers, custom pricing is available based on processing volume, transaction mix, locations and payment channels — see pricing for the $10M+ path.
Fizel provides payment acceptance. We do not provide trade credit, lending, factoring or accounts receivable software.
Dealers and wholesale
A dealer order behaves nothing like a cart.
Wholesale and dealer business is agreed by conversation, confirmed on paper and paid later. The amount is larger, the customer is another business, and the payment usually happens away from the consumer checkout — by invoice, by payment link sent to a controller, or over the phone.
Fizel covers those payment moments: invoicing, payment links, the virtual terminal and deposits where an order calls for one. The purchase orders, inventory allocations and dealer relationships stay in the systems your team already uses — details on the payment side are under running your business.
Payment capabilities
Payment tools for every channel the company sells through.
Not every manufacturer needs every piece. Most start with the channel carrying the volume and add the rest as dealer, retail and event business grows.
Direct to consumer
- Ecommerce payments, gateways and hosted payment pages
- Merchant accounts configured around your real transaction mix
- International card acceptance and multiple currencies
- Refunds, returns and reporting across online orders
Dealer and wholesale
- Email invoicing for dealer, distributor and wholesale orders
- Payment links for confirmed orders and larger balances
- Virtual terminal for card details taken by phone or email
- Deposits and pre-authorizations where the order calls for them
In person and across the company
- Countertop terminals for factory stores and showrooms
- Wireless terminals and Tap to Pay on supported devices for events
- Multi-location and multi-channel processing with consolidated reporting
- Funding that generally lands the next business day
The full range is on our solutions page. Online sales sit under selling online and in-person acceptance under accepting payments.
Keep the systems that work
We start with how the company already operates.
By the time a manufacturer is shipping at scale, the operation is already built on something: an ecommerce platform, an ERP or accounting system a controller trusts, inventory and warehouse processes, an order workflow the sales team knows. Replacing that to change how cards are processed is nobody's idea of a plan.
So we start where payments actually touch the business — the online checkout, the invoice a dealer receives, the terminal in the factory store, what reconciliation needs to look like at month end — connect to compatible existing systems where practical, and improve the payment components that need improving.
Fizel is the payment layer. Your inventory, orders and customer records stay where they are, and the right integration for your setup is confirmed with you before anything changes.
Beyond the home market
Product travels further than the company does.
Equipment made in one place is bought in many. A consumer orders from another country, a distributor buys for a market the company has never visited, and a dealer at an international trade show wants to place an order on the spot.
Fizel supports international card acceptance and multiple currencies alongside domestic Canadian and U.S. business, with the specifics for your setup confirmed with you rather than assumed.
Consumer orders from abroad
International cards accepted through the same online checkout your domestic customers use.
Distributor payments
Invoices and payment links for business customers buying for another market.
Events away from home
Wireless terminals and Tap to Pay on supported devices for sales taken on the road.
One reporting view
Channels and locations reported together, with funds generally landing the next business day.
From the floor
The order book fills long before the season does.
Preseason is quiet from the outside and anything but inside. Dealers are committing to next winter, the sales team is confirming quantities that will not ship for months, and the production schedule is being built around numbers that arrived on order sheets rather than through a shopping cart.
Then the season turns over. Consumer orders climb, the warehouse ships daily, a demo tour goes out with product to sell, and the accounts team is chasing a handful of larger balances while thousands of small card transactions settle underneath. Same company, four different payment conversations, one set of numbers at month end.
Established and high-volume manufacturers
One payment environment across channels, locations and entities.
DTC volume, a dealer network, wholesale accounts, a factory store and an events calendar — each with its own rhythm, all reporting to the same business.
DTC at volume
High transaction counts through the online checkout, with reporting the finance team can actually reconcile.
Dealer networks
Invoices, payment links and virtual terminal payments for a network of retailers ordering on their own cycles.
Wholesale and distribution
Larger business-to-business amounts handled as ordinary business rather than as exceptions.
Retail and factory stores
Terminals for direct retail environments, reporting alongside every other channel.
Events and demo tours
Wireless terminals and Tap to Pay on supported devices for trade shows, demos and temporary locations.
Custom pricing at scale
Manufacturers processing $10M+ annually are quoted on volume, mix, channels and locations, month-to-month.
How Fizel fits
- Direct to consumer
- Accept online payments from customers buying directly through your ecommerce channel.
- Dealers & wholesale
- Support larger dealer, distributor and wholesale orders that do not run through the consumer checkout.
- Invoices & remote
- Send invoices or payment links, or key a card through the virtual terminal, when the order is confirmed off-cart.
- Retail & events
- Take in-person payments at factory stores, showrooms, demo days and trade shows.
Pricing
Transparent pricing, quoted on your volume.
A manufacturer's cost of acceptance depends on the mix — consumer card-not-present volume, larger business payments, in-person retail and event sales all behave differently. Rather than publishing a rate that will not apply, we quote on your actual volume, channels and card mix. Pricing is month-to-month, with custom pricing for manufacturers processing $10M+ annually.
Further reading
The State of Outdoor Commerce in 2026
How outdoor businesses are selling now — the shift across direct, wholesale and physical channels, and what it means for the commercial infrastructure behind them.
Read the reportQuestions
Outdoor manufacturer payments, answered.
Can Fizel support both ecommerce and wholesale payments?
Yes. Consumer ecommerce and dealer or wholesale payments can run in the same payment environment rather than through separate providers. Online orders are handled through a gateway and hosted checkout, while dealer and wholesale amounts are typically collected by invoice, payment link or virtual terminal, with reporting across both.
Can we keep our existing ecommerce, ERP and accounting systems?
That is the starting point. Fizel integrates broadly across ecommerce, point-of-sale, accounting and business systems. We look at how the company already operates, keep what works, and confirm the right integration for your specific setup before anything changes. Fizel is the payment layer, not your ERP, inventory or order-management software.
Can Fizel support larger dealer and distributor payments?
Yes. Larger business-to-business amounts are ordinary in this vertical, and the account is set up around your actual profile — average ticket, peak ticket, channels and processing volume — rather than a generic ecommerce template. Fizel provides payment acceptance; we do not provide trade credit, lending or factoring.
Can we send invoices or payment links to wholesale customers?
Yes. An order confirmed by email or on the phone can be invoiced with a payment link so the customer pays by card, or keyed through the virtual terminal when they prefer to read the details out. Deposits can be taken up front where an order warrants it.
Can Fizel support a factory store or showroom as well as ecommerce?
Yes. Countertop terminals cover a factory store, showroom or outlet, and those in-person sales report alongside online and wholesale revenue in the same environment. In-person acceptance is covered under accepting payments on the solutions page.
Can Fizel support payments at trade shows and events?
Yes. Wireless terminals and Tap to Pay on supported devices cover demo days, trade shows, industry events and other temporary locations where product is sold directly.
Can Fizel support multiple sales channels, locations or entities?
Yes. Multi-location and multi-channel payment environments with consolidated reporting are supported, so DTC, wholesale, retail and event revenue can be seen across the business while each channel keeps the workflow that suits it.
Can Fizel work with outdoor manufacturers selling in both Canada and the United States?
Yes. Fizel works with outdoor businesses in Canada and the United States, and supports international card acceptance and multiple currencies for customers buying from other markets. The specifics for your setup are confirmed with you rather than assumed.
How does pricing work for a high-volume outdoor manufacturer?
Pricing is quoted on your actual processing volume, transaction mix, channels and locations rather than published as a single rate, and terms are month-to-month. Manufacturers processing $10M or more annually are quoted through the custom pricing path on our pricing page.
Something specific to your company? Contact us and we will give you a straight answer. Related businesses we work with include outdoor brands, outdoor apparel brands and outdoor retailers.
Every channel you sell through, on one payment environment.
Tell us how the company sells direct, through dealers, at wholesale and in person today, and we will build a quote around it.