About Fizel
Built by people who
live the outdoors.
Fizel was created by a team with decades of experience in payments who also spend their time surfing, mountain biking, skiing, fly fishing, hiking, and climbing. Those experiences inspired us to build a payments company dedicated to the businesses that make outdoor adventures possible.
Our story
Why Fizel?
After years inside the payments industry, we kept seeing the same thing: platforms built for everyone, and understood by no one. Generic pricing. Generic support. Generic advice for businesses whose year looks nothing like a calendar quarter.
So we built something narrower on purpose. Rather than serving every industry, we chose to focus exclusively on businesses connected to outdoor recreation and active lifestyles, because we genuinely understand their customers, their challenges, and their communities.
We have stood at those counters, booked those trips, rented that gear, and waited out those seasons. That is the entire reason Fizel exists.
A note from our founder
Why we built this.
Some of the best hours of my life have been spent outside. On a mountain, in the surf, on a set of skis, on a trail, or standing in a river long after the light went flat. Those days shaped how I see just about everything.
None of them happen on their own. Behind every one is somebody who opened early, tuned the gear, held the slip, ran the shuttle, or kept the gate unlocked through a quiet season. Bike shops, guides, campgrounds, marinas, resorts, outfitters, and independent retailers build the experiences the rest of us remember.
After decades in payments, the gap was hard to ignore. These businesses were being handed tools designed for someone else entirely.
Fizel exists to make payments simple for the outdoor economy, and to back the people who get the rest of us outside.
Experience
Built on decades of payments experience.
Fizel is built by people who have spent their careers in payments — starting and running payment businesses, developing the technology behind them, and supporting merchants through every kind of season.
Between us, we have helped businesses accept billions of dollars in payments across thousands of merchant accounts. That foundation is what lets us build something narrow on purpose: a payments company for the outdoor economy.
25+ Years
Building payments businesses
Billions of Dollars
In payments supported
Thousands
Of merchants served
Built for the Outdoors
Focused on outdoor & recreation businesses
Core expertise
What we bring to the counter.
Merchant Services
Accounts, underwriting, and rates handled by people who have done it for decades.
Payment Technology
Terminals, gateways, and processing built to hold up in the field.
POS Integrations
Work with the systems already running your shop, counter, or front desk.
Ecommerce
Online checkout that matches the way your season actually sells.
Mobile Payments
Take payment on the dock, at the trailhead, or anywhere off the counter.
Payment Security
Encryption, tokenization, and compliance kept quietly up to date.
Recurring Billing
Memberships, passes, and storage plans billed without the follow-up.
Dedicated Support
A real person who knows your business and answers when the season is on.
Why the outdoor economy
One industry. Endless adventures.
Outdoor businesses rarely fit one box. A single operation might sell gear in the morning, rent it at noon, teach a lesson in the afternoon, and host an event that weekend — all inside a season measured in weeks.
- Retail
- Rentals
- Memberships
- Lessons
- Guided experiences
- Seasonal operations
- Events
- Lodging
Traditional payment providers see transactions.
Fizel sees businesses.
What we believe
Four things we don't compromise on.
- 01
We Specialize
We focus exclusively on outdoor and recreation businesses. That is the whole list.
- 02
We Build Relationships
Long-term partnerships instead of long-term contracts.
- 03
We Keep It Simple
Transparent pricing, reliable technology, and responsive support.
- 04
We Think Long-Term
Helping businesses thrive for decades, not quarters.
A Fizel initiative
1% for the Outdoors
The businesses we serve depend on healthy trails, clean rivers, protected coastlines, and thriving outdoor communities. Supporting those places isn't a marketing campaign. It's part of our mission.
Protect the places we play
Trail stewardship, conservation, habitat restoration, and public access projects that keep outdoor landscapes healthy and open.
Strengthen outdoor communities
Youth outdoor programs, volunteer organizations, local events, and initiatives that introduce more people to the outdoors.
Report on it openly
As the program takes shape, we'll share where support goes, who we partner with, and what it made possible.
We're building this the way we build everything else — slowly, deliberately, and for the long run. Details on partners, volunteer initiatives, and annual giving will follow as the program grows.
Built by outdoor people
We don’t just serve the outdoor economy. We live it.
Weekends, early mornings, shoulder seasons. The same shops, guides, rental counters, and trailheads our customers run are the ones we show up at.
Looking ahead
Building the future of outdoor payments.
Our ambition isn’t to become the largest payment processor. It’s to become the most trusted payments partner for outdoor businesses across North America.
That means growing at the pace of the relationships we build, investing in the tools operators actually ask for, and staying close enough to the counter to keep learning.
If your business helps people get outside, we’re building for you.